Key Result Area (KRA)
A Key Result Area (KRA) is a specific area of responsibility in which an employee is expected to deliver results. KRAs help define the main outcomes an employee’s role is responsible for.
For example, a sales manager may have KRAs related to revenue growth, customer acquisition, and team performance.
KRAs are often used alongside KPIs as part of an organisation’s performance management process.
In simple terms, a KRA defines the key areas where an employee is expected to deliver results.
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